EXPERIENCE
NIKE - Senior Design Manager / Design Lead
Shanghai, China (June.2018 - Present)
As Senior Design Manager at Nike China Digital Studio, my responsibilities are: manage and collaborate with internal and external teams on the daily digital product design tasks and assets creation, mentor creative and UI&UX designers on end to end working process, and partner with Marketing, Business, Product and Technology departments to deliver digital and campaign design for Nike App, Nike Mini-program and Nike.com, create the best design experience to Nike consumers.
SAPIENT RAZORFISH - Lead Designer
London, UK (Nov.2017 - May.2018)
Publicis.Sapient is a world leading digital company which offers clients a unique advantage in the world of digital transformation across marketing, digital and strategy consulting and technology services. As Lead Digital Designer, I took responsibilities to work with internal teams and clients to meet the business requirements, mentored team members on various projects to deliver high quality design services. The clients I worked with: Mercedes-Benz, Volkswagen, Unilever, NatWest and UBS.
BURBERRY - APAC Lead Digital Designer
London, UK (Sep.2015 - Oct.2017)
As the APAC Lead Digital Designer based in Global head office, I work closely with APAC Creative Director, took ownership of designing the first China e-commerce website, collaborated with the Business Owner, Product Owner, Product Manager and Tech team across 4 countries, from early conceptual stage to final delivery, successfully delivered fully responsive e-commerce website, Burberry redesign project and seasonal campaigns. The China Burberry.com was ranked as No.1 luxury digital platform 2017 in China by L2 Gartner. The projects include: Burberry China website, Burberry China redesign, Burberry Lunar New Year campaign, DK88 bag campaign, Burberry Festive digital campaign.
THOMSON REUTERS - Senior Digital Designer
London, UK (June.2012 - Aug.2015)
Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. As a Senior Digital Designer working in the creative department, I took ownership of key design projects by participating in the design processes, and by presenting ideas to the team as well as wider project stakeholders. I actively contribute to the user experience and interactive product design/development by working closely with front- end developers and UX designers to deliver innovative design solutions with strong brand values. The projects include: Thomson Reuters Foundation News website, Trust Conference website / branding and venue design, Arab Women Poll data visualization, etc.
ART.ZIP MAGAZINE - Art Director (Freelance)
London, UK (Sep.2011 -2015)
ART.ZIP is a bilingual contemporary art magazine dedicated to bring together the world of art in the UK and China. As a Creative Director, I was working closely with Editors and the design team by presenting experimental design concepts for each issue. I participated the entire magazine template design project with other talented designers to set up a brand new visual format. And also I took part in the creative process of the launch parties to present the magazine to readers.
EDUCATION
GENERAL ASSEMBLY
UX / Front End Dev - Part Time
2014
HTML 5, CSS 3, JavaScript, User research, WireFrame, Prototype, User testing.
UNIVERSITY OF ARTS LONDON
Graphic Design - Master
Jan 2010 - Jan 2011
Design innovation, Visual story telling and Design research methodologies
BEIJING INSTITUTE OF FASHION TECHNOLOGY
Visual Communication - Bachelor
Sep 2005 - Jun 2009
Graphic design, Branding, Animation, Photography and Typography
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