The British luxury brand translates the brand's values into a stunning online presence with an elegant design, informed by the brand's style and technology. As the APAC Lead Designer, I take the ownership of the responsive e-commerce website from homepage design to checkout payment process, present concepts and design solutions to stakeholders. Work closely with Creative Director and other team members, to find the best localized online shopping experience to the Chinese customers.
'Burberry.com in China was launched both for desktop and mobile, so that it is better aligned for local customer behaviours and preferences, driving an increase in direct-to-consumer sales of around 70%' - Annual Report 2016/2017.
Client: Burberry Role: Lead Digital Designer Year: 2016 - 2017