Converse WeChat Mini-Program is Converse's first mobile app globally, an important part of Converse's Greater China Digital Strategy. As the project Creative Lead, my main responsibility was to lead a team of designers, work with internal and external teams to set the visual language, design direction and functions to achieve business strategic needs, through consumer centric design and craft philosophy, analyze and understand the characteristics and user behaviour of Converse users, successfully delivered the project within 3 months.
Client: Converse Role: Senior Design Manager Year: 2019