The APAC Burberry E-commerce website launched in April 2016 and became an immediate success. Beautiful design and careful, considered development which was rated as 2nd top luxury website in China. As a Lead Digital Designer, I was taking the ownership of the entire design process from concept to final delivery. Redesigned the navigation, product listing page, product detail page, store locator and checkout payment system with localized features, which increased 21% of the conversion rate.
Client: Burberry Role: Lead Digital Designer Year: 2016